Friday, March 30, 2007

Microsoft's PR slip-up

There's interesting news @ Wired, via Dvorak, about Microsoft's faux pas.

The software giant is involved in a rather embarrassing email slip-up, which revealed the tactics used by Microsoft’s PR machine to generate favorable media coverage. Fred Vogelstein, a contributor for ‘Wired’ magazine received a file that Microsoft and its outside public relations agency, Waggener Edstrom keeps on him.

the 5500-word memo contained detailed notes on how Microsoft should manage a story that Vogelstein was writing on the software giant, including details on his interviewing style and possible biases.

...

0 comments:

Banner