Tuesday, May 29, 2007

Box Office Silliness

It drives me nuts when a movie makes over $100 million in one week-end and it's considered a disappointment. Do those suits really believe that you can make $200 million in one week-end? It has to stop somewhere, there are only so many theaters and so many people.

Now it seems, according to Jim Hill, that the Disney people are trying to lower the expectations of Pixar's Ratatouille. You'll be faced with gems like these:

  • "You know that 'Ratatouille' isn't really a Brad Bird movie, right ? That Brad just did what he could with a Jan Pinkava film that was already going down in flames. But because 'Rats' 's settings had already been chosen and the characters had already been designed, this wasn't so much a movie as it was a rescue mission. And given that 'Ratatouille' still had to be ready to roll into theaters in just 18 months time, there was only so much that Brad could do."